A client of ours came to us with an idea. The ERC or, Employee Retention Credit, was simply not being utilized to its full potential by small and large business owners alike. ERCGuard was formed as a financial and tax support system that would help these individuals gain and file for this credit. The goal was to then quickly create a reliable and trustworthy, customer-facing website which would help these potentially interested business owners make contact with our client.
The first, and perhaps most obvious step, was to create the client’s logo. Since publishing the site quickly was a priority, branding could not be dwelt upon and decisions were made quickly. A clean and modern design was drawn up using the already established branding colors and fonts.
Once that objective was met, we moved on to the process of laying out the website. It was important to us to convey a message of reliability and trust which came through in the minimalist approach to the website layout. We chose not to use any over-the-top animations or images and kept a mostly monochromatic color scheme throughout the entire site. This helped make ERCGuard’s brand appear more stable and strong in the eyes of consumers.