Social Media is all about grabbing the user’s attention. Building an audience requires a designer or social media marketer to follow trends, post regularly, and diversify their media. Not only this, but a social media expert must be able to analyze and critique their own work with regards to how the intended audience has responded to it. Posts that are projected to be favored with a certain audience, don’t always achieve the intended goal. Designing for social media is about learning what your audience enjoys and catering content towards them that’s engaging, colorful, dynamic, and entertaining.