After undertaking a complete rebrand of Dynamic Omni Channels, the company’s website was in serious need of a makeover. Our new branding reflected a playful but respectable corporate tone, something that was severely lacking in this flat, characterless site. As I began digging into the website more problems arose. In order to be SEO friendly, the new site would need to rank highly in terms of page speed and load time. Furthermore, we needed to be sure that the language being used was consistent throughout each page with a persuasive call-to-action. We decided that the design and layout of the website must also be clean and modern as to reflect the quality of our own work. Clients should never have to dig meticulously for information on our site, just as they should never feel frustrated with our products and services.