The Problem:

Traditional plastic peanut butter containers are difficult to recycle. They need to be cleaned before they can be processed which can deter individuals who don’t want to put in the work. The plastic used for peanut butter container lids is not recyclable at all and only contributes to the waste issue. Glass containers may seem like a better alternative but in reality, the production of mass amounts of glass creates energy waste in the transportation and manufacturing of these goods.  

The Solution:

A powdered substance would not need to be kept in a plastic container to maintain freshness. It could be stored in a paper pouch similar to an oatmeal packet. These individual packets would be recyclable and produce far less waste than a glass or plastic container. Even if the consumer chosen not to recycle a paper product it will decompose at a faster rate in a landfill. As for the redesign of the PB2 brand, I chose a simplistic style which complimented the idea of living a clean lifestyle, both in terms of health and in one’s carbon footprint. This flat graphic style is bold and radiates energy with its dynamic use of imagery. As a product that advertises itself as packed with protein, an energetic package design will attract its core audience. 


Graphic Design, Branding, Packaging Design, Sustainable Design


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