The Mark XXII

About The Mark:  Benchmark International's Road Directors, or traveling salespeople, need quality printed marketing materials they can offer to clients during sits. The Mark, our bi-annual publication offers relevant articles on mergers and acquisitions (M&A) activity while also advertising our company and its services. These expert articles include: industry information, details about the current market [...]

DOC Employee Retention Program Campaign

The Problem:  The integration of an employee retention program package into our existing marketing services involved a multi-faceted approach. The initial challenge was acquiring accurate and relevant information about employees from client companies, with a focus on maintaining confidentiality and privacy. We established a streamlined data collection process to obtain key details such as individual [...]

The Mark XXI

About The Mark:  Benchmark International's Road Directors, or traveling salespeople, need quality printed marketing materials they can offer to clients during sits. The Mark, our bi-annual publication offers relevant articles on mergers and acquisitions (M&A) activity while also advertising our company and its services. These expert articles include: industry information, details about the current market [...]

#MoneyBurner Campaign

The Problem:  In March 2022, the largest automotive convention in the United States will be held in Las Vegas, NV. With over 22,000 attendees, we couldn't afford to skip out on marketing at this event. The problem: our budget. The NADA convention hosts a variety of attendees from OEMs to General Managers of top selling [...]

Dear Springfield: Capstone

The Problem:  I was challenged to create a capstone installation about my hometown of Springfield, Ohio that would be an immersive experience for any audience. The problem was to create a visual representation of Springfield that could be empathised with and recognizable to everyone no matter where they themselves came from. This project had to [...]

University of Tampa Course Posters

The Problem:  The University of Tampa has been growing its Art and Design program since its accreditation last year, yet, the department is lacking in terms of its own branding. In order to emphasis the amazing work that our Art and Design students produce and properly advertise our program, a need for unique and eye [...]

Personal Branding

The Problem: I needed to create a new branding for myself as a Graphic Designer that effectively communicated by design style and manifesto. The Solution: When starting this project, I had to dwell on my personal design aesthetic for a long while. I considered the design that I am inately attracted to: clean European inspired [...]

Norbergfestival Branding

The Problem: Norbergfestival is an experimental music and noise festival held yearly in Sweden at the Norberg mine. The current branding for this festival, however, leaves much to be desired. From its cluttered, impossible to read logotype to its bare-bones website, this festival was in dire need of new branding. The objective here was to [...]